In today’s hardware market, white-label brands face intense pressure: tighter margins, rapidly changing component prices, and the constant need to differentiate. For many brands, cost reduction often leads to quality compromises — but this does not have to be the case.
At Shenzhen Angxun Technology Co., Ltd., we have spent more than 24 years helping global OEM/ODM partners redesign, optimize, and scale their hardware products without sacrificing quality or reliability. This case study shows how we helped a white-label manufacturer achieve 25% cost reduction, significantly improve product stability, and restore market competitiveness.
Background: Why Cost Reduction Became Urgent
The client, a mid-size white-label PC hardware brand, had been losing market share due to:
Rising BOM and manufacturing costs
Older motherboard layouts that were expensive to assemble
High RMA rates caused by inconsistent component supply
Slow production cycles and long delivery lead times
They approached Angxun with a clear objective:
“Reduce cost — but not quality.”
Our Approach: Collaborative Engineering + Manufacturing Optimization
To ensure measurable results, Angxun deployed a cross-functional team from R&D, supply chain, engineering, and SMT process optimization. Our approach focused on three pillars:
1. Joint Cost Optimization (BOM + Supply Chain + Process)
a. Component Rationalization
Our engineers analyzed every resistor, capacitor, IC, and connector on the board. By selecting:
we reduced BOM cost without touching performance or reliability.
b. High-volume purchasing and resource consolidation
Because Angxun manufactures 300,000+ motherboards per month across Intel, AMD, and industrial platforms, we leveraged our scale to negotiate improved component pricing — directly benefiting the client.
Cost Savings Contribution: ~13%
2. Design Simplification Without Performance Loss
Our 50+ R&D engineers redesigned the motherboard layout to:
Shorten power and signal paths
Reduce multi-layer PCB complexity
Remove redundant circuits
Standardize I/O and interface modules
We also applied our core technologies:
Aluminum base heat-dissipation structure for efficient thermal performance
All-solid capacitors for stability and longevity
PCB copper plating technology for consistent conductivity
Independent CPU power supply for system reliability
Zero-burn protection circuit to reduce DOA and RMA
Dual safety power-protection devices to ensure voltage stability
These improvements not only lowered manufacturing cost, but also greatly reduced failure rate.
Cost Savings Contribution: ~8%
3. Efficiency Gains in Manufacturing & Testing
With five advanced SMT production lines, SPI + AOI inspection, and a 10,000 m² manufacturing facility, Angxun re-engineered the assembly workflow:
Adjusted placement sequence to reduce SMT time
Optimized soldering profiles to reduce defects
Integrated automated testing fixtures
Shortened production cycle from 7 days to 4 days
Reduced RMA rate due to improved QA controls
Cost Savings Contribution: ~4%
The Result: 25% Cost Reduction — and a Stronger Product
After a 6-week redesign and validation period, the client achieved:
✔ 25% total cost reduction
✔ 18% lower RMA rate
✔ Significantly stronger market competitiveness
✔ Faster time-to-market due to streamlined production
✔ More stable supply chain with lifecycle-optimized components
Most importantly, reliability improved — creating a stronger brand reputation while boosting margins.
Why Angxun Delivers Better Cost-Performance Optimization
With 24 years of OEM/ODM manufacturing, Angxun offers a combination rarely found in the industry:
Manufacturing Capabilities
10,000 m² modern factory
500+ staff, including 50+ R&D engineers
5 SMT production lines
High-precision SPI/AOI equipment
300,000 motherboard monthly output
Fast delivery and scalable production
Product Engineering Advantages
Advanced aluminum thermal solution
All-solid capacitors
Copper-plated PCB technology
Independent CPU VRM design
Zero-burn protection
Dual power safety stabilizers
Company Strengths
24 years OEM/ODM experience
ECO-friendly manufacturing materials
CE / RoHS / FCC / ISO certified
Professional after-sales and global support
Conclusion: Cost Reduction Should Be Strategic, Not Sacrificial
This case demonstrates a simple truth:
Real cost reduction comes from engineering excellence, not cutting corners.
By combining smart redesign, robust manufacturing, and long-term supply chain planning, Angxun helps white-label brands achieve:
Lower cost
Higher stability
Stronger competitiveness
Faster market response
If you want to optimize your hardware product line — without compromising performance — our team is ready to help.
