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One in a thousand failures, one hundred percent crisis: How do we protect the bottom line of brand reputation?

When your brand logo reaches every consumer with your products, you are delivering not just a commodity, but a promise of quality.

But have you ever considered that the foundation of this promise might be built on a risk probability of one in a thousand?


This is not an exaggeration. In our quality lab, we have witnessed far too many crises caused by a "one in a thousand" failure leading to a "100%" outcome: A well-known home appliance brand suffered a complete recall of its smart products due to a motherboard malfunction, causing its three years of market reputation to collapse within a week; An emerging consumer electronics brand faced massive customer complaints due to compatibility issues, forcing its founding team to personally apologize to each customer; An industrial equipment manufacturer experienced a production line shutdown due to a sudden halt in the production of a core component, resulting in daily losses of up to millions.

 

A failure rate of one in a thousand carries an unbearable cost of one in a hundred.

 

In the hardware manufacturing industry, a failure rate of 1‰ may seem insignificant. But imagine this: When that one in a thousand happens to a single consumer, it represents a 100% product failure for them;

 

When this failure gains attention on social media, it could escalate into a 100% brand crisis;

 

When this failure triggers a product recall, it means 100% cost loss and a complete collapse of reputation.


 

At Angxun, we believe: quality is designed, not inspected.

 

We cannot promise a perpetually zero failure rate, as this violates scientific principles. However, we can promise to establish a pragmatic quality assurance system that spans the entire product lifecycle, reducing risk to near zero.

 

Systematic quality assurance begins at the design stage.

 

We integrate reliability design into the product definition and R&D phases, eliminating most potential problems at the source through rigorous design reviews, failure mode analysis, and solution optimization.

 

Rigorous supply chain management and production control.

 

We establish deep partnerships with rigorously certified suppliers to ensure the reliability of component sourcing. In the manufacturing process, we implement standardized quality control procedures to ensure that every product leaving the factory meets established standards.

 

Continuous Quality Monitoring and Rapid Response

 

We have established a closed-loop quality feedback mechanism to analyze production and market return data, quickly locate and resolve common or major anomalies, and drive continuous improvement of products and processes.

 

Choosing Angxun means:

Gaining a partner with a deep understanding and respect for quality

Establishing a preventative and continuously optimized product assurance system

Freeing you from tedious quality concerns, allowing you to focus more on business growth

Your cherished brand reputation deserves our rigorous and pragmatic protection.


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Contact: Tom

Phone: 86 18933248858

E-mail: tom@angxunmb.com

Whatsapp:86 18933248858

Add: Floor 301 401 501, Building 3, Huaguan Industrial Park,No.63, Zhangqi Road, Guixiang Community, Guanlan Street,Longhua District,Shenzhen,Guangdong,China